Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Sharethrough Report Native Advertising Software Use by Publishers Grew in 2015Xaxis, one of the world’s largest programmatic audience firms, just launched plista in Singapore and Taiwan.

“Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets, and in-ad formats across both desktop and mobile inventory,” according to Xaxis.

With these launches, plista has expanded its global footprint; it’s now in 19 markets including existing operations in the U.S., UK, Europe, China, Australia, Malaysia, and Thailand.

“There’s an increasing demand within the Asia-Pacific market for fully-featured native solutions that deliver both scale and accountability across the country’s diverse media landscape and plista succeeds on both counts,” said Serina Tsou, head of plista for the Asia-Pacific. “plista’s success in other APAC markets has exceeded our expectations, and we are looking forward to seeing similar results in Singapore and Taiwan.”

Provided by plista is direct, one-stop access to more native formats than any other native provider. Advertisers can also programmatically buy native ads in full coordination with their existing digital spend.

“For Asia-Pacific, the native landscape is extremely fragmented; however, with plista, brands are treated to better performance and accountability when running native campaigns,” said Michel de Rijk, the CEO of Xaxis Asia-Pacific. “As plista’s footprint continues to expand and grow within the region, we look forward to seeing more and more brands adopt the platform.”

Leave a Reply