Give it up for TubeMogul, recently named an Instragram Partner member that also received an official Partner badge with an Ad Tech specialty.
TubeMogul is a respected leader in software for brand advertising; the company was one of the first video ad buying platforms to receive an official Facebook Marketing Partner badge in April, 2016.
TubeMogul’s U.S. clients will receive elevated priority to technical support resources from Instagram as a result of the firm’s new status.
“Since April 2016, advertisers have been able to use TubeMogul’s self-serve software to purchase video and display ads on Instagram and place those ads on mobile devices,” according to the TubeMogul team. “The integration enables marketers to consolidate their entire brand advertising budget through TubeMogul’s self-serve platform and holistically plan, buy, and measure their video advertising on Instagram and Facebook alongside existing linear TV, digital video, and display advertising initiatives.”
It’s notable that TubeMogul is one of the first major video buying platforms to integrate with the Instagram API. That allows advertisers to employ the same granular audience targeting capabilities currently available through Facebook’s native interfaces, in addition to being able to evaluate success with a rapid unified reporting system that takes in multiple media platforms.
More than 70 global advertisers have already run about 125 campaigns on Instagram through TubeMogul, including Airtasker, CumminsHybrid Adelaide on behalf of Croser, Emaar Properties, Griffith University, Hawthorne, and Quiznos.
“Instagram is a top mobile destination for consumers of all ages and is a premier option for marketers looking to employ a cross-screen advertising approach to build incremental reach,” said Brett Wilson, the CEO and co-founder of TubeMogul. “While marketers have had the ability to plan and buy both display and video advertising on Instagram through our platform for some time, we’re very pleased to receive their official Partner Program badge and extend all the associated membership benefits to our clients.”