If you’ve noticed more video in your Facebook news feed, you’re not the only one. Video may have “killed the radio star,” but on Facebook it’s safe to simply say: “Video’s killing it.”
Now Facebook is introducing several updates to “make watching video on Facebook richer, more engaging, and more flexible.”
The first major change involves sound. Instead of being silent by default, Facebook plans to design the feed such that sound fades in and out as users scroll through videos in News Feed. This is partly driven by the increasing numbers of users who watch video on phones where owners set sound on/off for themselves.
“With this update, if your phone is set to silent, videos will not play with sound,” a Facebook spokesperson explained. “If you never want videos to play with sound, you can disable this feature by switching off “Videos in News Feed Start With Sound” in Settings. We’ll also be showing in-product messages to tell people about the new sound on experience and controls.”
Other changes include improvements so that vertical videos look better on mobile devices. After Facebook tested a larger preview of vertical videos in News Feed on mobile to positive response, the larger format will now be available to everyone watching videos on iOS and Android.
The company will also debut a new Facebook video app for TV, set to roll out soon to app stores for Apple TV, Amazon Fire TV, and Samsung Smart TV — “with more platforms to come.”
The finer details are included in a Facebook newsroom release you can read here.