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How can a mobile platform spur better customer loyalty? One way is to support emojis and Facebook Messenger and other communication methods now popular with people.

That’s why Vibes, a leader in mobile engagement that delivers targeted, personalized customer experiences for leading brands, is launching new features for its Vibes Mobile Engagement Platform.

The enhancements enable brands to personally engage with consumers at scale on mobile channels; to mobilize loyalty programs to improve retention and increase average sale value and offer redemptions; and to realize better ROI from mobile marketing campaigns.

“Consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging, and the on-demand economy,” said Ken Kunz, VP of Technology at Vibes. “Marketers are challenged with engaging with these hyper-connected consumers in a way that is personalized and relevant to them at a given moment.”

This latest Vibes release is designed to allow the firm’s customers to apply data-driven targeting to deliver meaningful content that drives users to take action.

The Vibes Mobile Engagement Platform enables marketers to identify customers across the digital landscape, and deliver engaging, personalized content via their preferred channel, including Facebook Messenger, SMS/MMS, push notifications, in-app notifications, email, and more.

Vibes Wallet Manager, a cross-platform mobile wallet management solution within the platform, helps brands to create and manage mobile wallet campaigns and loyalty programs using Apple Wallet and Android Pay.

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