Video viewership is growing everywhere — and Twitter is no exception.
As a result, Twitter is introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.
“Pre-roll ads on Periscope video enable brands to marry their message with specific broadcasts from creators and publishers,” noted Twitter in a blog post this week. “The same control that brands have to design their campaigns through the Amplify program will be extended to the new opportunities created with these ads.”
Basically, this mirrors how ads currently appear on all Twitter video: when consumers scroll through their timelines or search for content from a specific publishers or creators, Periscope videos – live and replay – can start with a short ad.
According to Twitter, ads on Periscope videos are a new way to use live and on-demand video to reach audiences at propitious moments.
“Periscope’s authentic and interactive nature brings people immediately into compelling live experiences and the conversation that surrounds them,” said a company spokesperson. “From 360 degree and professionally-produced broadcasts to spontaneous mobile live video, stories can be shared through a range of video content.”
Ads on Periscope videos are now available to select advertisers through custom Amplify packages, and are expected to roll out more broadly in the coming months.