Could you soon be watching TV and seeing ads that speak directly to your age, interests, or region? That day is coming — and sooner than you think.
Now comes news that BrightLine, a market leader in advanced TV advertising, will work with the Nielsen Data Management Platform (DMP) to enable marketers to deliver personalized TV advertisements to millions of U.S. households.
This would be the first time for such advertising. Employing Nielsen Marketing Cloud capabilities, BrightLine will enable marketers to dynamically personalize advertising across Over-The-Top (OTT) TV content delivery platforms including Roku, Samsung, Apple, Amazon, Microsoft Xbox, and Sony Playstation.
“This new addressable TV advertising capability offers a win-win for advertisers and content providers,” notes the official word provided to us. “Advertisers can tailor their TV messages for different households based on specific interests and behavior powered by Nielsen Marketing Cloud’s Data-as-a-Service application, which includes over 60,000 audience segments.”
The goal is to boost the relevance and marketing impact of ads so that providers are able to more effectively monetize their connected TV offerings.
“We are entering an age of hyper-targeted brand experiences on our TV screens, with leading marketers adopting household addressable TV ads — it’s part of this golden age of TV we call tvtopia,” said Jacqueline Corbelli, the co-founder and CEO of BrightLine. “BrightLine’s dynamic engage-able ad platform allows marketers the ability to provide personalized TV ads to target audiences based on their specific interests and behavior.”
Companies using BrightLine’s advanced TV platform can optimize their ads based on a vast array of audience segmentation data — including the interests and purchase behaviors of a given home.
More information is available here.