TubeMogul just announced that its enterprise software will now offer automated, data-driven buying of native ads across desktop and mobile devices.
“The native ad formats span both display and video across desktop and mobile devices,” the TubeMogul team tells us. “Designed to be non-intrusive, the ads blend into a publisher’s existing content by automatically adapting assets like an advertiser’s images, copy and logo.”
The development was spurred by TubeMogul’s integration of TripleLift, which powers native advertising across more than 600 publishers, with an average monthly audience of more than 250 million unique worldwide viewers.
Motorola was one of several clients that helped during beta testing. Native advertising is growing; in fact, U.S. spending on native display and video ads is forecast to exceed $16 billion in 2016 and as much as $33 billion by 2020.
Native advertising complements a string of new formats added to TubeMogul in the past year, empowering marketers to centralize all of their brand advertising through the company’s software.
“Specifically, TubeMogul clients can holistically plan, buy and optimize native ads alongside linear TV, digital video, social video, digital out-of-home, and display advertising,” according to the company’s statement to media on Wednesday.
“Advertisers can now reach their audience in less intrusive ways but still leverage the automation of TubeMogul’s software,” says Boaz Ram, the Director of Product at TubeMogul. “We’re proud to offer native in a way that delivers the transparency, targeting and measurability clients expect from TubeMogul.”