CrossInstall, a mobile programmatic DSP, is out with “PrePlay.”
PrePlay serves playable mobile ads built for scale.
“Offering a holistic ad solution for mobile gaming companies, CrossInstall combines both the PrePlay ads it creates with its programmatic, performance-based bidder ensuring the ads hit the right target audience,” the innovators behind the new offering tell us in a provided statement.
The playable mobile ads give users an opportunity to check out the games before being directed to the App Store or Google Play Store to download the full app. The playable ad units let prospective customers spend a minute or two experiencing the offering.
“CrossInstall’s PrePlay ads are designed to be interactive, playable ads that are tailored to the individual user, from casual to hardcore gamer, creating a fun and dynamic engagement,” said Jeff Marshall, CrossInstall’s CEO. “For users to return to a game, they have to experience and enjoy the first session. Playable ads remove this first step so the first point of contact happens before the download.”
We’re told that CrossInstall’s ad exchange partner MoPub is already seeing benefits.
“Since transitioning over to interactive playable units we’ve seen CrossInstall’s eCPMs double for many of our publisher partners over the last six months,” said Beth Gilmore, Head of Global Demand at MoPub.
PrePlay playable mobile ads are grabbing users’ attention and boosting app downloads and engagement.
“In the beta test period, upwards of 30 percent of CrossInstall’s partners’ users that clicked on PrePlay ads installed and ran the advertised apps compared with the industry standard of one percent for static ads,” according to the company.