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The team at Tapjoy reached out to MAW this week to offer an update on their latest innovative mobile advertising efforts.

A leading platform for mobile advertisers and app developers, Tapjoy says it has partnered with Atari to make Tapjoy one of the first providers of rewarded advertisements in Atari’s mobile games.

According to the inside scoop, players of Atari’s RollerCoaster Tycoon Touch can now earn free in-app coins by watching videos and engaging with other types of ads from Tapjoy’s advertising partners.

We’re told that Tapjoy ads will also be available in Atari’s Goon Squad and Lunar Battle games shortly.

“Our goal is to give our players the best gaming experience possible,” said Tony Chien, Senior Director of Marketing at Atari. “Tapjoy makes it easy for our players to earn in-game coins for free simply by watching videos from brands they love. We chose to make Tapjoy one of our first ad partners because they represent such a high number of premium brands and the quality of their ad products is second to none.”

Ben Chen, Tapjoy’s SVP & GM of Developer Relations, says Atari remains one of the most recognizable and beloved brands in all of gaming, and that Tapjoy is “honored that the company chose us as one of their first ad partners for rewarded ads.”

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