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Tapad and Resonate are now partners. A leader in cross-device marketing technology, Tapad inked a deal with Resonate, a well known provider of real-time consumer intelligence and activation SaaS solutions.

The plan? For Resonate to leverage the Tapad Device Graph to capture a deeper understanding of its mobile app audiences — which will help brands pursue more direct connections to their intended consumers.

“The integration of Resonate and Tapad’s technologies equips mobile app brands with insights into their consumers’ values, beliefs, motivations and purchase drivers,” reads the official word. “As a result, mobile app brands will better understand how to tailor messaging, drive advertising engagement, increase lift in performance across mobile consumers and ultimately boost revenue and returns.”

The firms start with the advanced data that the Tapad Device Graph provides, after which Resonate creates an Identity Service that connects mobile IDs to Resonate IDs for reporting insights both in-platform and out.

According to the companies, Tapad and Resonate have already “driven incremental device connections for nearly 60 percent of customer profiles with an amplification rate of more than 120 percent, resulting in more than 400 million net new IDs within Resonate’s user base.”

“After testing multiple partners over the course of 12 months, it was clear that Tapad was the partner for us, given their ability to provide cross-device connectivity for more than one billion unique IDs against our consumer base,” said Joel Pulliam, the SVP and chief product officer at Resonate.

“In addition, Resonate customers have an inherent trust in Tapad’s mix of probabilistic and deterministic mobile connectivity data to provide a unified understanding of their mobile audiences,” he added.

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