Today comes news that Protected Media, a global provider of digital advertising solutions designed to increase media quality, has been verified by the Trustworthy Accountability Group (TAG).
“The TAG verification means that brands and agencies can have confidence in Protected Media’s commitment to ensure that display mobile and video ads are properly located, visible, and seen by real people,” reads the official word. “The TAG verification program is part of TAG’s efforts to eliminate fraudulent traffic, combat malware, fight Internet piracy, and promote transparency across the digital advertising supply chain.”
Protected Media solutions aim to eliminate suspicious and underperforming traffic before it reaches the marketplace. That, in turn, boosts ROI for advertisers and maximizes yield for publishers.
“Marketers need assurances that their ad spend is directed at high-quality, highly engaged publishers that meet ad quality standards”, said Asaf Greiner, the CEO of Protected Media. “We are looking forward to participating with TAG working groups to share any findings to help fight the battle against online ad fraud and build trust in online advertising.”
TAG is happy to welcome a new partner in the anti-fraud cause.
“Protected Media’s participation proves they are making a contribution to improve the online advertising ecosystem,” said Mike Zaneis, TAG CEO. “We are delighted that Protected Media is participating in TAG’s anti-fraud efforts, and we look forward to building a safer, more trustworthy supply chain together.”