Although, in theory, native advertising has essentially existence since the dawn of advertising in media, the nascent industry that is native advertising in modern times us still a young business looking for definitive market leaders.
One company in particular has already stepped up to the plate in hopes of dominating the native advertising category.
Native advertising company Sharethrough recently announced that the potential reach of its publisher network is now measured at over 182 million unique visitors per month.
That data actually comes by way of the latest comScore Media Metrix Report.
Sharethrough’s reach is measured at being more than three times larger than the next biggest “native advertising platform.”
Sharethrough says it has seen tremendous growth over the past year, which has been driven primarily by new advertiser partnerships, publisher partnership expansion, and the rollout of Sharethrough Sponsored Stories on mobile and desktop.
“Sharethrough is in the midst of incredible growth this year, and we have celebrated many firsts, including the roll out of our flagship native media product, Sharethrough Sponsored Stories,” said Sharethrough’s CEO, Dan Greenberg.
Greenberg is also one of the company’s co-founders.
“We believe the future of digital advertising will happen in feed and gallery formats that allow for a non-interruptive, seamless experience of quality branded content,” Greenberg adds. “As the comScore numbers suggest, we are confident that our model has significant scale potential.”