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sessionmhompagev2Looks like SessionM, an industry leading mobile-first marketing automation and loyalty platform, is getting some strong backing as of late.

The company has announced that General Atlantic, a leading global growth equity firm, led a $35 million strategic growth investment round in the firm, with Salesforce Ventures as a new investor. Existing investors participating include Causeway Media Partners, Charles River Ventures, Highland Capital Partners, and Kleiner Perkins Caufield & Byers.

SessionM serves as a technical bridge between a company’s CRM database and its marketing stack.

“(The company’s) cloud-based SaaS platform gathers customer behaviors across all channels, appends the data to each individual’s profile instantaneously and triggers personalized responses through a real-time rules engine,” according to a company announcement. “In 2016, SessionM has processed 1.5 billion consumer behaviors each month, associated them to more than 250 million profiles and delivered 1.2 billion personalized engagements, each in less than 50 milliseconds on average.”

The SessionM solution works with existing marketing technology, including Salesforce, while also serving as an upgrade on top of older legacy systems.

“The objective of every CRM strategy is to improve customer loyalty,” noted Lars Albright, a co-founder and current CEO of SessionM. “That requires transitioning beyond a static, list-based CRM to one that enables dynamic personalization as customers engage across various channels.”

“Our platform is built to enable customized customer interactions at scale. With General Atlantic’s strong expertise in the marketing technology sector, we look forward to adding even more resources to our platform, acquiring more blue-chip customers and further expanding our global footprint,” Albright added.

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