Native Mobile Advertising
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Using Native Ads on Mobile? ‘Throwing Shade’ Might Be the Best ChoiceThere’s news from RVT.com, a leading internet classifieds ad site for new and used RVs for sale, travel and 5th wheel trailers, and motor homes and campers.

The company just introduced two new advertising products for RV dealers, including “Native Super Leaderboard Online Display Ads,” as well as dynamic re-marketing ads on popular social site Facebook.

“RVT.com’s Native Super Leaderboard Online Display Ads are completely new to the RV industry,” the company tells MAW. “These large banner ads at the top of RVT.com search results pages, pull listings from a dealer’s inventory that match a buyer’s search criteria, and include a section for dealership information, brands and promotions. The ads appear to be part of regular content on RVT.com, resulting in a high click-through rate for advertisers.”

In addition to the RVT.com dynamic re-marketing on the Google display network in 2015, the company has added a new Facebook Dynamic Re-Marketing ad product.

“An RVT visitor who views a Dealer’s listing, can now be served that same listing within their Facebook newsfeed, on both desktop and mobile devices,” according to a provided statement. “Early testing has shown these ads generate up to a 20 percent click-through rate for RV dealers, easily doubling the clicks to a dealer’s RVT.com inventory.”

RVT.com is North America’s leading RV Classifieds provider with 13 million annual consumer visits, featuring more than 80,000 new and used RVs for sale by owner and dealer.

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