Purple Deck is introducing some new features, including beacons and geofences, designed to change the dynamics for mobile advertising and apps.
The timing is spot on. Research by Markets and Markets suggests such location-based services will grow to $39.87 billion in 2019. It’s a massive increase from 2014 when these services first got a firm foothold.
“Beacons and geofences are two tools that are taking mobile apps to the next level,” notes a company release. “Both of these tools can serve the same purpose, but work in unique ways. One may work better than the other depending on the business, but it’s also possible for both to give outstanding benefits. With an app powered by MobileDeck Proximity, it can leverage both of these technologies, tailored to business needs.”
While beacons deliver content based on location using small Bluetooth devices, geofences operate differently, being ”virtual zones” based on an address.
Companies using the technologies are anticipating rewards from these technologies for their businesses.
“Creekside, Madison & Brookside Court Apartments in Shippensburg, Pa. jumped on the opportunity to use MobileDeck’s new integrated feature,” reports PRWeb. “Beacons welcome visitors into the office with a custom greeting, and allow the customer to directly launch the installed app. The app includes coupons for local businesses, events and important reminders for residents.”
Purple Deck strives to increase the availability, security, and delivery of information across mobile platforms — via beacons and geofences.
“The new technologies at Purple Deck are dynamic,” according to the provided media release. “Beacons and geofences are able to be changed at any time — from the actual content of the message to how often it will be sent out. Purple Deck has reached beyond what the markets are currently doing by adding MobileDeck Proximity while maintaining a user-friendly software. They are keeping it simple for customer to business interactivity.”