Cross-channel integration is the dream of many enterprise marketers. The fact is, most use over 12 media tools in their daily workflow, according to a recent IAB and Winterberry Group study. That’s a lot of tools and it’s due to the fact that gathering, analyzing and activating data across multiple screens is still so fragmented.
Now however, Collective, one of the leaders in ad-tech and programmatic, has launched a fully transparent, self-service interface called VISTO that will give their clients much better data access, control and ease-of-use.
VISTO, according to Collective, will offer a platform-agnostic approach to collecting data and analytics, streamlining the collection of that data across multiple screens, formats and ad technologies.
At the same time the company has also announced a new partnership with an independent agency focused on consultative media solutions, Allscope Media. The deal will allow Allscope to scale campaigns for its clients across multiple channels using the programmatic inventory and technology from Collective, including their new VISTO interface.
This is great news for Allscope and its clients, as it will allow them much better flexibility to use the necessary tools to compete in today’s digital advertising market. This “levels the playing field“ for many companies that, due to budget restrictions, don’t have the necessary existing in-house resources or expertise to do it themselves.
In other words, clients will finally be able to view fully transparent, platform-agnostic data like inventory placement details (including screen, format and platform types), inventory quality insights and performance statistics (ROI metrics by screen, format and platform) using VISTO by way of Allscope.
To learn more about what Collective is up to, click here.