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Priming Programmatic for Quality: MobFox Partners with Pixalate to Improve TransparencyMatomy has just announced a new partnership between MobFox and Pixalate, a veritable giant in ad fraud protection and data intelligence.

“By subscribing to Pixilate’s IP/User Agent Blacklists, Matomy’s MobFox optimizes 3 billion daily mobile bid opportunities away from fraudulent traffic,” reads a statement emailed to MAW. “This is the latest partnership in Matomy’s mobile initiative to resolve major pain points in programmatic advertising.”

MobFox is a high ranking international mobile advertising platform. It works with around 250 DSPs, premium networks. and 40,000-plus registered publishers, as well as leading mobile advertising companies. Its new partner — Pixalate — is the first and only data platform with a comprehensive suite of products designed to bring transparency to programmatic advertising.

According to the email, the partnership with Pixalate will allow MobFox to measure fraud type and volume to “optimize away from fraudulent traffic.”

“MobFox is proud to be partnering with Pixalate, and we make it our priority to work with companies that have developed proven data-driven technologies and solutions that will help us provide advertisers better results, by optimizing away from fraudulent traffic,” said Kumaran Sambandam, the VP at MobFox Exchange. “Together with Pixalate, we will continue to expand our capabilities in mobile and programmatic advertising, by preventing ineffective ad spending.”

Jalal Nasir, the CEO of Pixalate, is equally upbeat.

“Ad fraud is one of the biggest challenges facing digital advertising this century,” explained Nasir. “Pixalate’s Security Dome and Data Intelligence Suite provides the most comprehensive technology solution to suppress fraudulent traffic from entering the ad supply chain. We are excited to see companies like MobFox taking a stand against mobile ad fraud with these industry-leading solutions.”

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