The global leader in fraud protection and data intelligence — Pixalate, Inc. — has just published its December 2016 rankings in the Global Seller Trust Index.
While the company recently launched Video Seller Trust Indexes, its International version of the Video Seller Trust Index is the newest unique index ranking, with a focus on sellers delivering impressions to International audiences.
Utilizing proprietary technology, the company’s indexes are each based on analysis of more than 200 data points for over 100 billion monthly ad impressions. The ratings are based upon inventory quality and ad performance, along with traditional reach and share of audience metrics.
“OpenX repeats in the number one spot again for US, International, and Mobile in-app inventory,” according to Pixalate’s report. “SpotX repeats as the number one for US Video inventory, while Dashbid debuts in the top spot for International Video inventory. Risers for December into the top 10 include Sonobi for US and AppNexus for International inventory on the GSTI, and MoPub and RhythmOne for Mobile in-app inventory.”
Pixalate noted that AppNexus’ sharp rise is partially due to the growth of header bidding last year and the measurement of more direct publisher relationships.
Pixalate says that its monthly Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers.
To take a closer look at the latest rankings, click here.