MAW has learned that Neustar, Inc. — a provider of real-time information services — has secured what it calls an “advanced marketing analytics partnership” with Pinterest.
As a certified “measurement partner” within Pinterest’s Marketing Partners program, Neustar MarketShare will provide brands with the attribution insights needed to prove the value of advertising on Pinterest.
We’re told that advertisers will be able to better understand the effectiveness of Pinterest-specific levers (e.g. Pins and re-pins) and how Pinterest influences conversions downstream.
“As a leader in advanced marketing measurement and optimization solutions, Neustar MarketShare provides advertisers with advanced analytics insights to drive ROI and business results,” the company says.
“Neustar continues to partner with industry leaders, such as Pinterest, Facebook and Google to drive efficiency, scale and business results for brands,” said Maria Kiskis, Head of Strategic Partnerships at Neustar. “As marketers continue to demand more transparency for more effective marketing allocations, we want to place the reigns back in the hands of marketers so they can focus their efforts on winning new customers and delighting existing ones. We are excited to expand our partnership with Pinterest to improve how marketers build connected customer experiences as we continue to drive the next generation of advanced attribution solutions forward.”