Open Brace, a respected SAP Consultancy, just released its new B2B product. Dubbed ADskore, it’s an alternative platform for RTB (Real-time bidding) for B2B digital consumers.
ADskore is a Self-Serve Demand Side and RTB Advertising Platform for mobile ads. It works on a cloud platform developed by OpenBrace and utilizes the power of in-memory databases as a backend.
“ADskore’s vision is to make marketing better using data science,” said Arun Bala, the CEO of Open Brace and an SAP Mentors Alumnus. “In time, ADskore is expected to grow 10 times over on its client base.”
“ADskore is a programmatic advertising platform, which once heavily relied on managing direct marketing strategies,” according to a company statement emailed to MAW. “ADskore works with mobile publishers and ad-exchanges in an ecosystem that demands processing of bids in a span of few milliseconds.”
The ADskore platform is designed to give marketers an opportunity to tap into new advertising channels — as well as potential new sales. It also allows campaigns to reach very specific target groups with a high level of accuracy.
Based in Chennai, India, Open Brace is a consultancy with focus on building customized digital solutions, infrastructure, and applications management around SAP products. The company provides consulting services for enterprise use-cases on data science, artificial intelligence, enterprise and business applications, and more.
More information about AdSkore is available here.