Olapic, an Instagram Marketing Partner, will be a prime player in the global launch of Instagram’s “Ads in Stories,” MAW has learned.
A leader in innovative visual content solutions known for its creative video format solution called Content in Motion, Olapic has the short-form vertical video format that allows brands to maximize the immersive, full-screen ads that now appear between Instagram Stories.
Ads in Stories is new to Instagram, but it is picking up steam as more than 150 million people are now using the feature on a daily basis. In addition, the data shows that 70 percent of Instagrammers follow a business. One in five stories on Instagram receive a direct message from viewers — and fully a third of the most viewed stories are from businesses.
Ads in stories is limited to one piece of media (like a photo or short video). That’s where Olapic’s Content in Motion comes in. Content in Motion uses professionally produced or user-generated static visual assets to quickly create vertical motion content that can perform without the burden of costly photo or video shoots.
The polished, animated content acts as a bridge between still images and video content — and it fits with Instagram’s format requirements. Olapic already works with more than 400 major companies to drive brand engagement and performance, including Alex and Ani, Calvin Klein, JetBlue, L’Oreal, The North Face, Omni Hotels & Resorts, Maybelline, and West Elm, among others.
“We have seen Instagram emerge as a powerful tool for businesses to reach and influence their target audiences through deeply visual experiences,” said Pau Sabria, a co-founder of Olapic. “The early success of Instagram Stories demonstrates that consumers are embracing the personal connection created via stories.”
According to Olapic, “Brands using Content in Motion have seen significant results using the new motion content format with upwards of a 33 percent lift in post engagement via social feeds.”