A new infographic from Marketo provides info and insights for businesses trying to grasp the ins and outs of social media marketing.
It’s no place for introverts, this new marketing ecosphere. Social media is the popular channel of choice, according to Marketo, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide.
As the infographic first shared by B2C points out, 93 percent of the marketers the firm surveyed now use Facebook for social media marketing. The best news there? Fully 78 percent of marketers, according to a Forrester Research study, said they were either very pleased or somewhat pleased with the value their Facebook ads provide.
And yes, you’ll have to spend some money on it.
“Social media advertising is Pay-to-Play,” explains Marketo. “Most brands need to put some dollars behind their posts to get any real traction. In fact, social advertising spend is expected to increase to $11 billion by next year, according to BIA/Kelsey, so make sure you budget accordingly.”
Check out the infographic below.