NinthDecimal, the leading omni-channel audience and measurement company, is now a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.
The company was accepted by the NAI after a rigorous vetting process.
NAI, if you’re not familiar, is comprised exclusively of third-party digital advertising companies, with more than 100 members focused on helping consumers make “informed choices” about the collection of data for advertising.
“NAI promotes consumer privacy and trust by creating and enforcing high standards for responsible data collection and practices among its members,” the NinthDecimal crew says. “By joining NAI, NinthDecimal continues to demonstrate its devotion to digital advertising best practices respecting consumer preferences and safeguarding data.”
The detailed vetting of NinthDecimal’s business, data, and technology practices showed that the firm met or exceeded all standards for the responsible collection and use of consumer data.
“Since its founding, NinthDecimal has recognized the foundational importance of consumer trust, and we have consistently worked with third-party groups to publicly validate our industry-leading standards for privacy and data protection,” said president David Staas. “We’re honored to join NAI in setting a high bar for consumer privacy as the advertising industry continues to evolve rapidly.”