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MAW has learned that ad:tech New York 2017 — the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers — will be returning to New York City.

Its theme is “ad:tech: Innovation in the Post-Advertising Era.” The show is set for November 1-2, 2017 at The Metropolitan Pavilion.

Designed to provide an experience more closely reflecting the day-in-the-life of the digital practitioner, ad:tech 2017 is focusing on a content-led program and curated expo floor.

“Geared to empower practitioners and marketers, arming them with practical information, ad:tech no longer aligns sessions by channel, but instead has built each day according to the marketer’s daily challenges and opportunities,” according to a provided statement.

It’s a plan that makes sense to Jan Barthelemy, the Global Brand Director for ad:tech.

“The resounding demand for personalized, meaningful engagement has sparked a new wave of marketing strategies backed by a powerful array of technology platforms,” Barthelemy said. “This shift is the focal point of the ‘Post-Advertising Era’ we are now experiencing, where creative use of technology advances your business and thrills your customers.”

ad:tech will bring more than 3,000 marketing pioneers, innovators and brand trailblazers to The Metropolitan Pavilion.

The first announced keynote speaker is Joanna Pena-Bickley, former Global Chief Creative Officer at IBM, who helped bridge the gap between creativity, data, and commerce, leading the design on projects like the first banking app for the Apple Watch (Citi Mobile), as well as integrating the Watson AI into the GM OnStar automotive interface.

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