Reveal Mobile is out with something new — and something that should appeal to the growing numbers of social media marketers.
The company’s “Social Direct” platform — making its debut at NAB2017 in Las Vegas this week — leverages beacons and GPS network data to enhance advertiser campaigns on Facebook, Twitter, Instagram, Google AdWords, and other social sites.
“Reveal Mobile provides advertisers with permission-based, anonymized data gathered from millions of mobile devices based on public beacons, GPS, and WiFi networks,” according to Reveal Mobile. “Social Direct enables advertisers to drill down to find the audiences they are seeking who have visited their own locations, competing locations, or who match broad, interest-based categories such as “Coffee Drinkers.”
Designed to broaden mobile campaigns beyond an app publisher’s existing app users, the Social Direct platform draws first party data from Reveal Mobile’s nationwide database of 40 million location-sharing mobile consumers.
While testing showed that advertising to location-based audiences via social media results in click-through rate increases of 151 percent to 477 percent, marketers can also realize cost savings — often between 131 percent and 636 percent, according to Reveal Mobile beta clients using the platform.
“Social Direct is the first solution that turns mobile audiences into social audiences, enabling advertisers to reach social media users based on previous, real-world location history,” said Brian Handly, the CEO of Reveal Mobile. “Not only does it allow companies to find new users to download their apps, Social Direct dramatically boosts advertising performance and reduces campaign costs. It is a major leap forward in mobile marketing.”