Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Today MAW learned that iPerceptions, a global leader in Voice of the Customer solutions, has released its Mobile App Solution. It gives marketers the power to launch and manage a mobile app research project without having to retest or redeploy the mobile app.

“Once the iPerceptions SDK is implemented, a research project can be easily created and edited via the iPerceptions Enterprise Platform,” the iPerceptions team tells us. “This allows marketers to seamlessly collect the voice of their mobile app users to improve the mobile app experience.”

The solution also boasts a number of other useful features, including the ability to set triggers to only ask users for feedback once they meet pre-determined conditions.

“Today, mobile apps are an essential channel to connect with customers, but measuring the in-app experience usually required significant technical resources to implement and manage,” said Duff Anderson, Senior Vice President at iPerceptions. “iPerceptions’ Mobile App Research Solution has already been successfully deployed on a number of our clients’ apps, and it has allowed them to better understand the in-app experience and pinpoint user frustrations without the need for extra technical resources.”

Derek Zakaib, Chief Marketing Officer at iPerceptions, anticipates an improvement in decision-making as a result.

“With iPerceptions’ Mobile App Solution, app developers can now collect a representative sample of feedback to make informed strategic decisions that will improve the app experience for the majority of users, not just a vocal minority,” Zakaib noted.

The iPerceptions’ Mobile App Solution is now available as an add-on to the iPerceptions Enterprise Platform.

Leave a Reply