Global ad platform InMobi is launching something new: the InMobi Video Viewability Suite. The suite combines support from two leading independent video measurement partners: Integral Ad Science (IAS) and Moat.
“With this, InMobi is the first independent in-app advertising platform to integrate both IAS and Moat at the SDK level, to provide the highest level of independent viewability measurements,” according to Thursday’s announcement to media.
Last year, InMobi integrated the Moat SDK, which is a Media Rating Council (MRC) accredited solution. Now InMobi has integrated the IAS SDK, also an MRC accredited solution. This development unlocks access to premium brand dollars by offering fully viewable video ad inventory that supports today’s trending immersive and high performing formats such as native, vertical, and 360 video.
“By supporting these new state-of-the-art creatives, publishers integrated with the InMobi SDK, such as Wattpad and Viggle, among others, can significantly increase revenue by delivering engaging premium video ads from the biggest brands in the world, while safeguarding the overall user experience,” notes Yahoo Finance.
InMobi’s video ads have consistently achieved industry-leading viewability scores. Most notably, InMobi outperforms the market for in-app programmatic video campaigns, as compared with Moat’s benchmarks for Q3 of 2016.
“At InMobi, we are putting video viewability at the core of our product offering for brands through the InMobi Exchange,” said Anne Frisbie, SVP for Global Brand and Programmatic at InMobi. “While the industry sees MRC viewability rates for video viewability across mobile web and mobile app below 50 percent, InMobi video ads consistently deliver double the industry mobile average. With the addition of IAS to our verification suite, InMobi is the undisputed leader when it comes to independent audits and measurement for in-app video campaigns with tight SDK integrations.”