Well known ad personalization firm Nosto is now an official Facebook Marketing Partner.
“The partnership empowers eCommerce professionals to easily get started with dynamic Facebook advertising, and provides automated ongoing management of product feeds, Facebook Pixel events, and APIs,” according to a company announcement.
The Facebook Marketing Partnership complements Nosto’s personalization solution that already encompasses Product Recommendations and Pop-ups as well as Triggered Emails and Email Widgets.
Nostro analyzes hundreds of thousands of data points in online stores to build a deep understanding of every customer in real-time, helping retailers deliver the right product ads to the right users at the right time through Facebook.
“In a heavily data driven world it is key to be able to easily cater to customers as individuals. We’re therefore very excited to empower retailers to leverage the power of personalization on the world’s largest social media platform as an Official Facebook Marketing Partner ” says Matti Rönkkö, the CEO of Nosto.
“Since launching our Facebook advertising offering as part of our full personalization solution in 2014, we’ve seen Nosto and Facebook deliver a perfect fit for retailers boosting their sales and ROAS,” he added. “Deepening our collaboration with Facebook allows us to further innovate and develop tools to empower the success of our customers.”