New research indicates that the owners of larger screen devices are upping their interaction with mobile advertising.
The study (Furion Analytics Research and Consulting LLP) shows that the mobile advertising market is growing quickly through tablet users.
It extrapolates a potential compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020.
“As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of that period, this offers marketers a tremendous potential to reach consumers,” reports Mobile Commerce News. “The authors of the report see the greatest growth in the mobile advertising market through tablet users. In fact, they have predicted that in terms of marketing, tablets will actually overtaken smartphones by 2020.”
The report considered all ad types displayed on mobile devices.
Bottom line? There is still “massive growth potential for the mobile advertising market.”
“The report underscored the scope of the mobile ad market in a number of regions throughout the world,” according to the MCN report summary. “It looked into their trends throughout the research forecast period. By the close of 2020, the analysts see revenues rising to over $27 billion per year. They predicted that these smartphone and tablet ads will build rapid traction among users and advertisers alike.”
To read the full report, click here.