MomentFeed has added a new native ad platform to its Paid Media Manager (PMM) software solution. It is now generally available to all ad agencies and multi-location brands.
MomentFeed, a leader in mobile customer experience management for such brands, helps brands with dozens to thousands of stores, restaurants, showrooms, or branches to manage native ad campaigns across Facebook, Instagram, and Snapchat “in a local and authentic way directly to the community that surrounds each one of their locations.”
MomentFeed has now earned certified advertising partner designations from both Snapchat and Facebook. Mobile ad campaigns can be created on the MomentFeed MCX platform through a self-service SaaS application or delivered as fully-managed turnkey campaigns.
“The Paid Media Manager product uniquely enables distributed native digital ad management for franchised companies,” according to the company’s official word. “The platform delivers more ROI and higher engagement rates because of its location-focused targeting and personalization capabilities.”
PMM also allows ad budgets to be allocated to every franchise operator, and community-focused ad campaigns can be initiated from every location, while the corporate marketing team retains creative control of ad creatives.
Additionally, larger brands can enable one or more regional ad agencies to launch coordinated campaigns that are specifically targeted to drive in-store conversions — and to measure the results.
“With Paid Media Manager, we’re hitting a sweet spot when it comes to mobile advertising technology. We know advertising agencies are looking for every advantage for their clients, and we can now provide them with integrated mobile and social campaigns for the multi-location brands they work with,” said Robert Blatt, CEO of MomentFeed. “We’re helping these companies create targeted and localized ads for clients that are 50-100 percent more effective when leveraging Facebook, Instagram and now Snapchat.”