Why exactly is an increasingly large segment of the global mobile advertising community shifting focus and resources to mobile and online gambling platforms? There are a lot of engaged eyeballs there, according to the latest industry data published in recent days.
The global online gambling market is forecasted to experience a compound annual growth rate of almost 11 percent, new analysis from researchers at Technavio reveals.
The trend is slated to continue through 2020.
“The global online gambling market is currently worth around $37 billion a year, as about 85 nations across the world have chosen to legalize Internet gambling, according to the American Gaming Association,” reports CardPlayer. “The United States is a bit different than the rest of the group because only a few jurisdictions there—Nevada, New Jersey and Delaware—have legalized and regulated online casino gambling so far.”
With real money online and mobile gambling still limited in the U.S., it’s understandable why mobile advertisers are focusing their gaming-related efforts across the pond.
So where does the majority of online gambling revenue originate? That would be Europe.
“According to the European Commission, online gambling is worth nearly $15 billion a year, and it’s growing faster than the rest of the world,” the CardPlayer piece notes. “Online gambling on the continent is seeing yearly growth of roughly 15 percent.”
But the most robust online gambling market in the world rests in the U.K. Today, there are more than 18 million online gambling accounts in the U.K. alone.