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Mobile Ad Spending on Pace to Double This YearMobile ad spending in the United States will nearly double this year. In the process, mobile ads will capture upwards of 20 percent of all digital ad spending (and 5 percent of total media ad spending) for 2013.

These optimistic projections come to us by way of eMarketer, which calls for a mobile ad spending spike of 95 percent for this calendar year.

US digital ad spending will hit $42.26 billion this year, up from $36.80 billion in 2012, to account for 24.7% of total media ad spending this year, eMarketer estimates.

The upward revision to the digital forecast is primarily due to an upward revision to estimates of mobile spending, which is now expected to reach $8.51 billion this year. In June, eMarketer estimated mobile spending would come in at $7.65 billion for 2013.

“This year, eMarketer expects 51.5 percent of all spending on mobile ads to go toward search, compared to 44.8 percent for display ads, including banners, video and other formats,” eMarketer reports. “Like in the digital advertising market as a whole, display formats are growing more quickly on mobile than search–but not fast enough to overtake search spending by 2017.”

The full report from eMarketer can be accessed here.

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