It’s a new year and there’s something new coming from global media company Matomy. The company just announced a new partnership between its subsidiary MobFox and Factual, the neutral data company making location data accessible to everyone.
In a nutshell, this will allow clients implementing Factual’s Geopulse Audience targeting capabilities to provide DSP partners with advanced mobile targeting using location-based data.
“MobFox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies,” MobFox tells us. “Through their partnership with Factual, MobFox can increase reach for its clients and help DSPs to execute brand campaigns targeting specific user segments, built on a deep understanding of real-world user behavior.”
MobFox has a proven track record of providing clients and media partners with access to innovative mobile programmatic advertising solutions, including a supply-side platform (SSP) as well as serving as a single gateway for mobile, video and native ad inventory management via a real-time bidding (RTB) marketplace.
“MobFox is excited to partner with Factual and expand our capabilities in mobile and programmatic advertising by reaching highly-targeted audiences ubiquitously,” said Kumaran Sambandam, VP of the MobFox Exchange. “We are positioned to provide marketers with highly-accurate mobile location data, powered to enhance their cross-channel advertising campaigns. With the addition of user segments, advertisers and publishers will be able to identify, reach and engage users regardless of where they are, whilst spending their advertising budget efficiently.”
The MobFox team will be on hand to discuss this development at Mobile World Congress in Barcelona, scheduled for February 27-March 2, 2017.