Native Mobile Advertising
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Global media company Matomy Media Group announced today that its data-driven ad agency — mtmy — will be offering native advertising as a fully-managed service on mobile and desktop.

“The holistic ad agency has added native ads to its other channel offerings – social, search, programmatic, video, and more – to empower clients to increase user acquisition, retention and brand engagement, with effective, targeted campaigns,” reads a statement emailed to MAW.

The move will match recent market trends. Mobile native ad spend is forecast to reach €8.8 billion in 2020, a significant increase from the €1.5 billion in 2015, according to a study by Yahoo and Enders Analysis.

“A similar study by Facebook and IHS Inc. found that native ads had engagement rates 20 to 60 percent higher, compared to banners, and retention rates were 3 times higher,” notes the firm.

“Native advertising is becoming the new normal as advertisers pursue innovative ways to step up high-quality user acquisition and deliver superior brand engagement,” said Mor Meroz, the VP of Revenue at mtmy and myDSP. “The potential impact of native advertising is enormous but maximizing this opportunity requires expertise. mtmy strengthens our clients’ capabilities to show a significant lift in post-install events. For example, one of our clients saw a 533% increase in first-time depositors after adopting native advertising with mtmy. That’s native advertising done right.”

Matomy launched mtmy in 2016 to offer advertisers a fully managed solution for powerful advertising across digital channels.

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