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The beta testing is done and the results are in: Lotame Onboarding — a people-based marketing service powered by LiveRamp’s IdentityLink — can help marketers and agencies to connect their offline, subscription, and customer relationship management (CRM) data with digital and mobile data.

The result? A more complete cross-platform understanding of consumers.

Lotame Onboarding allows users’ offline data to be made available directly in Lotame’s DMP, in combination with existing data, eliminating the need for external coordination.

“Lotame helps our clients gain insights about the entire customer journey, and then activate those insights in a privacy-safe way to create the optimal customer experience,” said Andy Monfried, the CEO and founder of Lotame.

“Offering our clients the ability to bring their offline data online means they can move from device-based to people-based marketing in one single DMP, for a complete view of their consumers,” Monfried added.

A fully managed service that includes overseeing the relationship with LiveRamp on behalf of clients, Lotame will leverage its data expertise to advise clients on the most strategic way to onboard data, and resolve online and offline data to understand consumers holistically.

Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney.

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