A new report — the “State of PPC” — has been released by Hanapin Marketing.
This annual survey of the pay per click (PPC) advertising industry looks “under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year.”
The latest survey features data from the hundreds of marketing professionals — both influencers and decision makers from a variety of brands and digital marketing agencies — who completed the survey.
Hanapin’s report includes information on:
- Proven ad channels — Text Ads, Mobile, and Remarketing continue to gain steam, with Social Advertising, particularly in Facebook, trailing closely behind
- Programmatic, which the firm suggests is not proving to be a popular choice for advertisers, nor a very effective channel for those using it.
- CPCs that have remained much the same, but do indicate an increase in conversions, for which social advertising remains a popular choice for advertisers.
Want to know more? Download the report here.