Factual, a neutral location data company that makes data accessible to everyone, has announced plans for global expansion to drive growth in Europe and provide support to more regional and international partners.
The expansion follows a year in which Factual nearly doubled the number of active companies licensing its data in Europe. In fact, media targeting using Factual’s data in Europe more than doubled from 2015 to 2016.
Factual has appointed Mandeep Mason as Managing Director for the company in Europe.
Mason, we’re told, boasts extensive experience in location data and a successful history of managing businesses and developing regional teams. Mason has held advisory board roles for the IAB and MMA in Europe, where he has helped to drive industry standards and best practices for location data. Mason holds a degree in Business Management.
“Factual’s Global Places data and Geopulse products are used globally by leading mobile app companies such as Apple, Facebook, and Uber and mobile advertising technology companies, which includes Adobe’s TubeMogul platform, The Trade Desk, MediaMath, AppNexus, Sizmek, Adelphic, a Viant company, and dozens of others,” says the team at Factual. “In Europe, Factual’s Places data includes 22 countries and covers over 45 million places.”
“We are delighted to add Mandeep to our global leadership team, after several quarters of careful evaluation of the market opportunity in Europe. There are few individuals with such a deep understanding of mobile, location, advertising, and data and we are confident we have secured the very best executive to support our many clients and partners in the region,” said Rob Jonas, the SVP for Revenue for Factual. “Europe is a complex market and experience is paramount when building out strong regional operations.”