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AdTheorent Creates Cross Channel Targeting, Attribution for Automotive AdvertisersAdTheorent, Inc., a technology company known for its data-driven predictive solutions for digital advertising, just announced its engagement with Commerce Signals.

Commerce Signals is a leader in connecting advertisers and publishers to aggregate insights from transaction data to enable optimization, as well as measurement of digital media campaigns based on actual online and in-store purchases.

“Commerce Signals connects advertisers, agencies and publishers to aggregate insights from approximately 70 percent of U.S. card-based purchases in near real time,” according to a company announcement shared Thursday. “Through its engagement with Commerce Signals, AdTheorent has access to insights about incremental sales, sales lift, and total sales (on and offline), as well as change in purchasers, frequency, average purchase, and dollars spent per purchaser as a result of digital campaign exposure.”

The system is designed to report within 72 hours of submitting a measurement request from a client.

These insights fuel AdTheorent’s predictive models, resulting in campaigns optimized by a myriad of data points including online and in-store purchases, demographic, psychographic, geographic and creative type variables.

“As a result of our partnership with Commerce Signals, we can now utilize purchase insights to further fuel our machine learning platform to model toward the most favorable audiences,” said Rick Dalton, Vice President of Yield and Data Strategy at AdTheorent.

“This integration has allowed us to demonstrate cross-channel sales lift resulting from the digital advertising campaigns that we handle for our clients, validating the effectiveness of AdTheorent’s predictive targeting,” he added.

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