DashBid, an advertising exchange that seeks to “create deep connections between brands and consumers,” has had a laudable debut on Pixalate’s first-ever International Video Seller Trust Index (VSTI). In fact, DashBid took the Number One Spot on the new Index.
This Pixalate Index ranks video sellers that deliver impressions to international sellers and is a cross-platform rating system for video advertising, spanning connected TV, mobile, and desktop video.
An industry first, the Pixalate International Video Seller Trust Index rates on inventory and traffic quality by type (GIVT, SIVT) using the same proprietary invalid traffic algorithm used for the GSTI and MSTI.
The honors come on the heels of DashBid’s recent launch of its DashBid Exchange (DBeX), which ensures advertisers are only targeting 100 percent human and bot-free traffic.
“DashBid is committed to building an exchange focused on transparency and quality,” said Rodger Wells, DashBid CEO. “We have invested numerous resources to battle invalid traffic over the last year and have implemented brand safety measures and pre-bid technology to ensure we are creating a safe and trusted marketplace for both advertisers and publishers.”