Calling it “an enterprise-class solution for a multi-screen world,” Google has just launched Google Analytics 360 Suite.
“If you’re in marketing or analytics, you know consumer behavior brings new opportunities to reach your customer in the right moment with the right message,” notes Google. “At the same time, it’s harder than ever to get a complete view of the consumer journey and then make sense of it all. That’s why we’re introducing the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.”
Basically, this product is designed to aggregate insights into customer behavior. And apparently, it works.
“The Google Analytics 360 Suite gave us the really big ah-ha moment,” said Pawan Divakarla, Analytics Leader at Progressive, an insurance company. “When we launched our mobile app, it provided insurance quotes. But after looking at the data, we saw people were attempting to buy insurance. So, we shifted our mobile strategy to offer e-commerce. Google gave us that insight.”
Because Google believes enterprise-class marketers “need more from their marketing analytics tools,” Google Analytics 360 Suite is designed to understand the complete customer journey, provide useful insights instead of just data, and enable better sharing of information within an enterprise organization.
“Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making,” according to the company.
The entire suite includes six products, four of which are brand new.
The new products — Audience Center 360, Optimize 360, Data Studio 360, and Tag Manager 360 — are available now in limited BETA.
“If you’re a Google Analytics Premium or Adometry customer, you will see the products renamed in the coming months, and we’ll let you know when you’re eligible to join the new betas,” according to Google.
The blog post contains more technical information that’s worth a look. Check it out here.