VRJournal reported ahead of the weekend that Viacom Inc. and Altice USA have forged a multi-year partnership that includes advanced advertising and content distribution agreements.
Terms of the deals were not disclosed, according to the report in question, which notes that Viacom and Altice USA will create “an unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising across multiple screens, including TV, mobile, tablet and desktop.
The content distribution arrangement includes an early carriage renewal of Viacom’s premier networks in the Optimum system and the return of a number of Viacom networks in Suddenlink systems, as well as additional rights for the distribution of multi-platform, digital and next-generation Viacom content including select virtual reality and 4K for Altice USA’s current and future customer offerings.
Tom Gorke, Executive Vice President, Content Distribution at Viacom, is optimistic about the partnership.
“We are delighted to extend and strengthen our successful relationship with Altice USA, ensuring that loyal fans across the country will have access to Viacom’s must-see content,” Gorke tells us. “These agreements demonstrate our commitment to collaborating on next-generation solutions that provide a better experience for viewers and exciting new business opportunities for our partners. Altice USA has a strong growth strategy, fueled by the delivery of outstanding content on an outstanding network, and we are proud to play a role in their next chapter.”