Immersion Corp. and Teads just inked an agreement to offer and distribute TouchSense Ads in Latin America and Europe.
The “ads you can feel” — as they’re called — are enabled with Immersion’s haptic technology, which deliver mobile video ad experiences that engage consumers through their sense of touch.
Immersion is a leading developer and licensor of touch feedback technology; Teads is the inventor of outstream video advertising and the number one video advertising marketplace in the world. The fresh agreement calls for Teads to serve TouchSense Ads on its mobile web advertising platform.
The news should be cheered by advertisers.
“In a recent A/B trial commissioned by Immersion and Teads, and conducted by third party research firm, Research Now, TouchSense Ads outperformed standard mobile ads on key metrics such as ad awareness, engagement, and purchase intent,” reads a provided statement. “The new ad format creates more meaningful experiences for consumers, combining sight, sound, motion and now touch.”
The Research Now study revealed some salient statistics, including:
- TouchSense Ads drive higher engagements, improving ad awareness by 75 percent.
- TouchSense Ads influence purchase intent, improving purchase intent by 41 percent.
- TouchSense Ads improve users’ perceptions of the ad experience, with more than 75 percent of respondents agreeing that touch makes ads more attention grabbing.
“Teads prides itself on pioneering new advertising experiences. We are always looking for new solutions to keep our clients ahead of the curve,” said Eric Tourtel, Senior Vice President of Latin America at Teads. “This innovative ad capability will help our clients capture the attention of their audiences in a mobile-dominated world.”
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