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The State of User Acquisition & App Discovery Important Webinar Set for September 1Want to know more about the latest strategies for customer-focused marketing in the insurance industry?

You’re in luck, as the Insurance Marketing & Communications Association (IMCA) has scheduled a Leadership Webcast Series for 2 p.m. (EST) on Tuesday, January 24.

“Building a Customer-Centric Ecosystem” is a panel discussion featuring Mark Hollingsworth, senior product manager for commerce at GrayHair Software Inc. and Andi Boyd, the director of digital sales for Stirista. The panel will be moderated by Mark Friedlander, the head of corporate communications at The Main Street America Group, an IMCA executive committee member, and immediate past chair of the association’s board of directors.

“Our panel discussion will focus on how insurance customer connections have changed, resulting in an emerging new model for marketing and regulatory communications within the industry,” said Friedlander about the upcoming webinar. “This new model is unified and customer-centric. It is omnichannel and data driven and focuses on the customer’s needs, not necessarily the products insurance agencies and carriers want to sell.”

According to a provided media accouncement,  topics slated for the webcast include:

  • How the internet is changing the way insurance companies do business.
  • The differences between omnichannel and opti-channel marketing.
  • New technology strategies from commerce conversations to So/Mo/Lo (social/mobile/local).
  • Why identity-based marketing is critical.
  • How to collaborate (really) with compliance vis a vis customer data.

The one-hour live broadcast is free to all IMCA members ($49.95 for non-members).

“Our webcast is relevant for marketing and communications professionals at agencies and carriers,” said Anna Hargis, director of advertising at Shelter Insurance and board chair of IMCA. “Our panelists will address key issues and (provide) insights about personalized communications that not only connect with targeted customers and engage new prospects, but also lead to better acquisition, customer satisfaction and retention.”

Registration is required to attend. To sign up, click here.

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