The Interactive Advertising Bureau (IAB) Technology Laboratory’s “Transitioning Video Ads from Flash to HTML5/JS” has just been released.
One big recommendation from the IAB paper? To get all video ads in HTML5 by July 2017.
The paper helpfully includes two detailed checklists to ease the transition for different stakeholders. There is one designed for publishers and another for brands and agencies. Best of all, the IAB Tech Lab will release tools such as a VAST Validator and a JS VPAID tester by January, 2017 to help all stakeholders with the transition.
Want to read more about it? Download the paper here.