Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

fakeThere was at least one fiery speech at the Interactive Advertising Bureau (IAB) annual Leadership Meeting this week in Hollywood, Florida.

That’s when IAB President and CEO Randall Rothenberg focused on the theme “Publishers & Platforms: What’s Next?” with a rousing speech exhorting the industry to “rid the digital marketing and media supply chain of “fake news” and restore the trust that is essential for a thriving democracy and a free market.”

“If you do not seek to address fake news and the systems, processes, technologies, transactions, and relationships that allow it to flourish, then you are consciously abdicating responsibility for its outcome — the depletion of the truth and trust that undergird democratic capitalism,” Rothenberg told his audience.

Rothenberg said that “eliminating fakery, fraudulence, and criminality from the digital ecosystem is the responsibility of all doing business within it.”

According to a provided statement, Rothenberg “reinforced that the digital media and marketing is at the center of an epochal shift influencing how citizens perceive and participate in the world around them. The industry must realize, as a whole and as individuals, that “their civic responsibilities overlap with their business obligations.”

More than a thousand executives—publishers, brand marketers, media buyers, and ad tech leaders— were in attendance for Rothenberg’s speech at a session devoted to exploring the roles of premium content and platforms in the changing media landscape.

If you, too, want to get fired up about fake news, you can read Rothenberg’s entire speech here.

Leave a Reply