Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here’s What Happened in Mobile Advertising This WeekHere are the top stories from around the world of mobile advertising that we’ve been following in the past week.

Amplitude Study: No Way on ‘N Day’ Because This Metric Underestimates App Retention
Amplitude, an analytics firm that helps mobile and web companies understand user behavior, has released its findings from a study of retention data collected from its popular analytics platform.

Early Holiday Gift: AdWords Editor Now Supports Mobile-First Advertising Tools
Everyone is moving to a “mobile first” strategy — not just smartphone users, but now Google AdWords.

The First Rule of App Club: We Talk About Retargeting (Yep, It’s the Second Rule, too)
Retargeting has become a marketing must-do for advertisers of apps. After the initial contact, ongoing engagement by consumers can make or break an app in the long run.

IAB App Marketing Terms Glossary: Want to Get a Bingo? You Gotta Know the Lingo
If you want to learn the lingo of app marketing, you’ve got 100 terms to … well … come to terms with, according to the Internet Advertising Bureau (IAB).

Shopgate Debuts Facebook Analytics for Apps Integration
Shopgate, Inc., a leading mobile app platform, is launching something new. The company confirmed to MAW on Wednesday its launch of Facebook Tools.

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