Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Tapjoy and ironSource Team Up to Offer User Level Segmentation and Predictive Analytics
Tapjoy is now partnering with ironSource to integrate Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution.
New Fiksu Index Report Shows Cost Per Loyal App User Drops 8 Percent from Year Ago
Fiksu, Inc. is out with a new edition of The Fiksu Indexes. The big news? It contains strong evidence of a Q2 spring lull, as the cost to acquire a loyal user fell to $2.51, down 22 percent since March, 2016 and 8 percent from open year ago.
Are Those 30 Second Ads Outdated? Make Way for Video Ad Spend to Gravitate to Social Media
Yes, you may watch most of your videos (and often — as a result — ads) on YouTube and Hulu and cable TV. But times, and video watching, are changing.
Facebook Will Find You (and Serve Ads) Even If You Don’t Have a Social Media Account
Looks like Facebook is getting closer to targeting everyone — whether or not many of them even have a social media account. Word on the street is that Facebook will use a mix of cookie tracking, its own buttons and plugins, and other data to identify non-users on non-Facebook websites.
Who Are The Biggest Digital Ad Spenders?
What advertisers spend the most on digital advertising? One big customer is the U.S. consumer packaged goods (CPG) sector. CPG advertisers are projected to spend $5.97 billion on digital advertising in 2016, an 18.2 percent gain from 2015.