Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.

Tremor Video Rolls Out 360 Degree Video Ad Units
Big news from Tremor Video, Inc. today. In fact, it’s enough to make your head (and video ad) spin.

VASCO Steps Up Efforts to Help Protect Mobile Applications
MAW learned Wednesday that VASCO Data Security International, Inc. has just announced its ability to help organizations detect and mitigate mobile application overlay attacks through added functionality in the DIGIPASS for Apps Runtime Application Self-Protection (RASP) module.

First Look: adsquare and Gravy Analytics to Offer Event-Based Audiences via adsquare’s AMP
MAW learned Monday that Gravy Analytics, a provider of real-world consumer intelligence based on verified attendances, and adsquare, the neutral mobile data exchange for advertisers and media buyers, have teamed up.

Sizmek Adds Digital Audio Channel to Ad Server
MAW can now confirm that Sizmek has rolled out the availability of digital audio on Sizmek’s end-to-end workflow management platform.

Pinterest Pins Neustar as a New Measurement Partner
MAW has learned that Neustar, Inc. — a provider of real-time information services — has secured what it calls an “advanced marketing analytics partnership” with Pinterest.

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