Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
First Look: ADYOULIKE Aims to Protect Native Ad Impressions from Fraud
MAW was privy to an advance look on Tuesday from the big news being announced by the team at ADYOULIKE — a global artificial intelligence driven native advertising platform.
New Platform Launched to Help Monetize VR Inventory
According to a new report from VRJournal, OmniVirt — a 360 Video and Virtual Reality (VR) advertising platform founded by former Google and YouTube employees — is expanding its platform to provide a monetization solution for VR inventory.
AdColony’s New Mobile ‘Aurora HD Video’ Most Advanced, Interactive, Immersive
AdColony is definitely “bringing its A game” to video on mobile. The largest independent mobile advertising platform, AdColony told MAW staffers at the start of the week that it is launching “Aurora HD Video.” Aurora is a suite of new interactive mobile video products the company believes will fundamentally change how consumers engage with video content.
INFOGRAPHIC: Millionaire’s Index Reveals Healthy, Maturing App Economy
A new report — the 2016 Millionaire’s Index from Pollen and its partners at Priori Data — has the data details about what is a “very healthy and maturing app economy and, for the first time, the clear emergence of the “torso” of revenues made on the app stores.”
Google Steps Up Efforts to Help Publishers Monetize Content
Push is coming to shove when it comes to monetizing content publishers offer on the internet. No publisher can last long unless there is remuneration for its work. Today, the omnipresence of ad blockers remains a critical concern.