Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.

Tapjoy: Rewarded Ads Increase Mobile App Retention
Ahead of the weekend, MAW was privy to an exclusive first look at a new report from Tapjoy.
According to the provided report, rewarded advertising helps app developers keep users engaged longer.

Rocket Fuel Boosts Access to Native Inventory for Digital Campaigns
Predictive marketing platform Rocket Fuel continues to bolster its native advertising capabilities in service to its clients’ digital marketing campaigns.

ADYOULIKE and Condé Nast France Create Programmatic Native Ad Marketplace
A new offering involving ADYOULIKE’s native technology will make it possible for advertisers and Trading Desks to have direct access to programmatic premium native inventory from Condé Nast.

Facebook Continues Purge of Links to ‘Low-Quality Web Page Experiences’
It looks like we’re going to be hearing this song on repeat for a while. That’s the song called “Fake News” — or alternatively, “Disruptive Links” or “Misleading Sites.”

Google Announces Availability of Programmatic Native in DoubleClick
MAW learned at the start of the week that programmatic native ads are now available to all advertisers in Google’s DoubleClick Bid Manager. The move is designed to offer brands opportunities to benefit from native ads and to deliver them at scale to mobile-first audiences.

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